1994
• Launch of the second Swatch MusiCall with sounds by Phil Glass.

• Eggsdream becomes the first Swatch Easter Special

• An unidentified object in Loch Ness is identified as a Swatch
AquaChrono.

• Mimmo Rotella (1), the ltalian pop artist, creates Marilyn and
Bengala.

• A portion of the proceeds from the IOC 100, celebrating the hun-
dredth anniversary of the International Olympic Committee, goes to
promote youth sports projects.

• The «Spirit of Biel/Bienne II» sets a new world speed record for
solar-powered vehicles, at 82.59 km/h.

• The Swatch Centennial Race in Selinunte, Sicily, is the setting for the
launch of the Swatch Historical Olympic Games Collection.

• Next Stop Atlanta, an exhibition put together in cooperation with the
Atlanta Olympic Committee for the Olympic Games, begins its promo-
tional tour around the world.

• The metallic Swatch Irony (2) introduces a new era in Swatch history
in the United States, Switzerland, Germany and Italy.

• For Christmas, the Swatch Scuba is designed as a Loomi for the first time.

• Xmas by Xian LaX (3) , the 1994 Christmas Special, is presented at
the Prêt-à-porter show in Paris by Christian Lacroix.

1995
• The first Swatch Valentine’s Day Special is called For your heart only.

• Nicolas G. Hayek speaks at the United Nations headquarters in New
York and presents the Swatch UNlimited (4), commissioned by the U.N.
in commemoration of its 50th anniversary. YA/YA Young aspirations/
Young artists, a group frorn New Orleans, designs colorful chair-covers
for the assembly hall.

• In early spring, Swatch Solar is introduced for the first tirne.

• Akira Kurosawa, Pedro Almodóvar and Robert Altman create
100 Years of Cinema.

• In Budapest, Nicolas G. Hayek presents a check for USD 1 million to
Juan Antonio Samaranch, President of the International Olyrnpic
Committee; the funds represent a share of the proceeds from the IOC
100 event, and will be used to promote youth sports projects.

• Launch of the second Olympic Games Collection, For Honour&Glory.

• «1995 European Swatch Beach Volleyball (5) Circuit.»

• The Swatch Summer Special 1995 is called C-Monsta (6).

• Swatch attends the worldwide launch of Windows 95 on the
Microsoft Network, as a platinum partner of Bill Gates.

• Paulo Mendonça, composer of the first 7-tone MusiCall rnelody, goes
on a European tour.

• The Swatch Art Clock Towers in Athens, Barcelona, Berlin, HongKong,
Lausanne, London, Los Angeles, Paris, Rome, Tokyo, Sydney and Beijing
serve as heralds of the Olympic Games in Atlanta.

• The Swatch Irony Collection is expanded, with the Chrono and Scuba
stainless steel and aluminum models.

• Switzerland Live at Covent Garden, London - Swatch’s return to the
snowboarding scene.

• The Art of Swatch exhibition opens in Chicago, Illinois.

• Perfect Timing, a Swatch chronometer tested by the C0SC, displays
the Countdown to Atlanta.

• Swatch Access is introduced as a new kind of ski pass in Laax,
Switzerland, a joint project of Swatch and Skidata.

• The Swatch Collectors of Swatch becomes Swatch The Club - all
over the world (7).

• Magic Spell gives new life to the Tradition giving a watch to that
special someone at Christmas.