1991
• Swatch Tram in Hong Kong and Swatch Trolley Buses in Lisbon.

• Swatch at the Super Fundoor (indoor windsurfing) at Bercy, near Paris.

• Victory of the «Spirit of Biel/Bienne 11» in the Solar&Electric 500 in
Phoenix, Arizona.

• Swatch Race Against Time with free-climber Stefan Glowacz (1) on
the tallest office building in Germany (169 m).

• Sale of Swatchetables (2) by Alfred Hofkunst at vegetable markets
around the world.

• Swatch celebrates Switzerland’s 700th anniversary with four Art
Specials called «the 5th national language.»

• Swatch & Swatch exhibition in Venice, featuring 729 models in 290
varieties.

• Launch of the Swatch Automatic (3) the first self-winding Swatch.

• Swatch Telecorn launches the Swatch Pager (first analog wristwatch
with integrated pager function).

• Auction of contemporary art at the Galerie Rudolf Mangisch in Zurich.
Top price for a Mimmo Paladino (4) : CHF 56,000.-.

1992
• The Swatch Newseum tours the United States.

• Nicolas G. Hayek, president and chairman of the board of
SMH/Swatch, speaks at the General assembly hall of the United
Nations in New York on the subject of industry’s responsibility for the
environment. Launch of the Time to move. Swatch Automatic at the
Earth Summit in Rio de Janeiro.

• April 7: the hundred-millionth Swatch rolls off the production line at
ETA in Grenchen, Switzerland.

• Launch of the Stop Watch.

• Nicolas G. Hayek donates Swatch watches to the permanent collec-
tion of the Musée International d’Horlogerie in La Chaux-de-Fonds,
Switzerland.

• The Swatch Art Special by Sam Francis is launched. The winners of a
worldwide competition for a chance to purchase the limiled edition
watch are announced at «Swatch The Worid» in Zermatt.

• Swatch becomes part of the permanent collection at the Centre
Georges Pompidou in Paris.

• «Spirit of Biel/Bienne II (5)» takes second place at Noto, Japan.

• Black Box exhibition in Berlin, featuring Swatch’s entire output.

• «Swatch The World (6)» in Zermatt, a gigantic spectacle with Jean-
Michel Jarre to celebrate the hundred-rnillionth Swatch. Nicolas G.
Hayek: «Innovation, provocation, fun. Forever.»

• Swatch Emotion, a comprehensive exhibition covering 600 square
meters at Lingotto, in Turin, Italy.

1993
• Swatch Art Gallery featuring all the Art Specials as well as other
works by the artists, goes on tour in Switzerland.

• International launch of the PopSwatch Art Special Orb (7) by Vivienne
Westwood, at the Prêt-à-porter show in Paris.

• Launch of the first Swatch MusiCall (8) by Nicolas G. Hayek and
Jean Michel Jarre at Unesco headquarters in Paris, and announ-
cement of the joint Swatch and Europe in Concert tour.

• First Pan-American Surfing Championship at Margarita Island,
Venezuela.

• Part of the Art. Artists are honored in Hong Kong for their interpre-
tations of Swatch.

• Swatch Emotion at the Design, mirror of the century exhibition at the
Grand Palais in Paris.

• Launch of the Swatch Art Special Neroli by Brian Eno in Madrid.

• The Swatch Award is given to Japanese artist Yukinori Yanagi at the
15th Biennale in Venice.

• Swatch makes its entry into China.

• The Swatch BeepUp is presented at the International Exhibition for
Telecommunication (IFA) in Berlin.

• Launch of the Stop Watch in the United States, with Magic Johnson.

• Swatch takes part in the biggest fashion event in the United States,
with the Passport’93 watch designed by Jean-Charles de Castelbajac,
and supports the Elizabeth Taylor Aids Foundation.

• Launch of Swatch Cellular in Switzerland.

• NicolasG.Hayek launches the Swatch Trésor Magique (9), the first
Swatch with a platinum case, at the NYMEX (New York Mercantile
Exchange). Official price: USD 1,618.-.

• Swatch is named the official timekeeper of the Olympic Summer
Games in Atlanta. Nicolas G. Hayek makes the announcement at the
Olympic Museum in Lausanne, Switzerland.

• Launch of the Swatch AquaChronn (10) in Germany, France, Italy and
Switzerland.