1986
• American graffiti artist Keith Haring (1) designs four Swatch Specials.

• Pierre Boulez concert tour in the United States.

• «Time and Motion,» in Kooperation with the Royal College of Art in
London.

• Giant Swatch at the Swiss pavilion at Expo ‘86 in Vancouver Canada.

• Swatchat the Hirnalayan Super Marathon, a 200 km race at
altitudes ranging from 2,000 to 5,000 meters.

• The first public Swatch exhibition is held at the Musée d‘Horlogerie
et d‘Emaillerie in Geneva.

• Launch of the Maxi Swatch and POP Swatch (2).

• 125 Swatch watches sold at a fund-raising auction by Sotheby‘s
in Geneva, to benefit the Red Cross.

• Swatch at the Balloon Festival in Hamishiroro, Japan.

1987
• POP Swatch Clock Tower in Tokyo.

• Launch of the Swatch Art Special by Tadanori Yokoo in Japan.

• Launch of the Bergstrüssli (3) Swatch, the forerunner of the
Christmas Special.

1988
• Swatch accompanies the rock group «Amazulu» on its concert tour
through the United Arab Emirates.

• Ballon Spectacular (4) with Swatch in Australia.

• Swatch hits the road with skateboarding and BMX on the «Impact
Tour» in California.

• United States tour by the Swatch Museum of Unnatural History and
Dr. Swatch.

• Fifth anniversary (5) celebration, and the fifty-millionth Swatch;
opening of the Swatch Newseum in Biel, Switzerland.

1989
• The Swatch Creative Lab is established in Milan, ltaly.

• The Swatch Newseum goes on tour throughout Europe, with one of
every Swatch ever made on display.

• Launch of the Swatch TwinPhone (6).

• The Swatch ProTeam is cre-ated to support such cutting-edge sports
as skateboarding, mountainbiking, BMX, roller-blading and snow-
boarding.

• The Swatch Art Special by Mimmo Paladino goes to 99 prominent
individuals.

1990
• Launch of the Swatch Chrono (7), the first multifunctional Swatch.

• The COSC (Contrôle Officiel Suisse des Chronomètres) awards the
certificate of chronometer quality to 4,843 of 5,000 Swatch watches.

• Launch of the Swatch Scuba 200 (8) in the United States.

• The Swatch Collectors of Swatch Club (9) is established.

• The first major Swatch auction is held at Sotheby‘s in Milan, where
99 models were sold. Swatch becomes an art object, commanding higher
and higher prices from this point on.

• Victory of the «Spirit of Biel/Bienne II» in the second World Solar
Challenge, a 3005-kilometer race from Darwin to Adelaide, Australia.